📩 CRM ManagerStaycation

🍿 About Staycation

For most people, hotels are places you only visit when you travel.

But we see something different.

Behind their doors, hotels hide some of the most extraordinary spaces cities have to offer: breathtaking rooftops with skyline views, world-class spas and pools, bars and restaurants led by visionary chefs, interiors that spark the imagination, and beds so perfect you never want to leave them.

Yet, most of these spaces remain invisible to the people who live just a few streets away.

Staycation was born from a simple belief: the most inspiring places in your city shouldn’t be reserved for tourists. They should be part of your everyday life, an alternative to a dinner-date at a restaurant, a spontaneous midweek escape, or a unique way to celebrate a special moment.

Our mission is to transform hotels into a new form of urban entertainment.

Places people turn to when they want to feel, connect or recharge. Whether it’s 24 hours, 48 hours, or just a few hours, we’re reinventing the way people experience the cities they call home.

Today, Staycation means:

• 🌍 4 million users in France, Belgium and Switzerland (soon in the UK and Spain)

• 🏨 2,000+ partner hotels among the best 4★, 5★ and iconic palaces

• ⭐️ 9.3/10 average rating for our experiences

Joining Staycation means becoming part of a passionate, creative, and ambitious team on a quest to redefine what hospitality and city life can be.

As Staycation continues to scale, CRM must become a core growth lever, not just a communication channel.

With a user base of over 4 million users and more than 2,500 hotel experiences, we're managing a complex two-sided marketplace with high stakes in terms of liquidity (inventory, demand, geography, seasonality). As we pursue ambitious growth in France and international markets, we're now looking for a CRM Manager to take full ownership of our CRM strategy and execution.

This is a key, highly impactful role at the intersection of Growth, Product, Data and Brand. You’ll be responsible for turning CRM into a scalable, performance-driven engine that directly impacts bookings, supply & demand matching, GMV, repeat usage and long-term value.

You’ll report directly to Lauriane, our Growth Lead, and work closely with our Product & Tech teams for automation and technical implementation, as well as our Data, Brand and Supply teams.

🧠 Own CRM as a growth & performance lever

• Act as the “product manager” of CRM, owning the global CRM architecture (lifecycle, segmentation, triggers) within Customer.io.

• Build and execute a CRM roadmap aligned with business priorities (growth, liquidity, repeat, international expansion).

• Translate complex business challenges (liquidity, inventory constraints, geography, seasonality, repeat usage) into scalable CRM solutions.

🔄 Design, build and optimize CRM workflows

• Own and continuously improve automated CRM flows across the full customer lifecycle (activation, conversion, reactivation, cross-sell, repeat), in collaboration with Product Managers.

• Define CRM data needs (events, attributes, signals) and work closely with Product and Data teams to unlock advanced personalization.

• Implement experimentation frameworks (A/B tests, uplift measurement) and iterate based on results.

📰 Own the newsletter system end-to-end

• Redesign and operate a high-performing, scalable and personalized newsletter system.

• Move from manual offer selection to automated, data-driven product selection based on availability, relevance and performance.

• Define efficient ways of working with the Brand team (including copywriters) to co-construct our agenda based on user demand, and align editorial quality and performance objectives.

• Monitor and continuously optimize newsletter impact on engagement and conversion.

📊 Monitor performance & drive continuous improvement

• Own CRM performance monitoring and reporting on a weekly basis.

• Track both channel KPIs (CTOR, CVR, engagement) and business KPIs (bookings, GMV, repeat).

• Identify performance drops, troubleshoot issues, and implement improvements quickly.

🤝 Collaborate across teams & share best practices

• Work closely with Growth, Product, Data, Tech, Design, Brand and Supply teams to deliver CRM initiatives.

• Support company-wide use of CRM tools and best practices (e.g. product communications, supply communications).

• Act as a collaborative, pragmatic partner in a highly cross-functional environment.

In your first 3 months, you’ll be expected to:

• Fully onboard on our CRM setup (Customer.io, data inputs, current automations and newsletters).

• Audit the existing CRM architecture, performance, segmentation and contact pressure.

• Take clear ownership of the CRM scope, becoming the single point of accountability.

• Design a new scalable and performance-driven newsletter system, aligned with Brand, Product, Data and Design.

• Identify and implement quick wins on high-impact flows (e.g. abandoned cart, browse, reactivation), notably by activating our segmentation.

• Improve visibility on CRM impact through dashboards and reporting.

In your first 12 months, you’ll be expected to:

• Have built a robust, stock-aware CRM architecture connecting user intent, availability, geography and seasonality.

• Significantly increase CRM contribution to bookings, GMV and repeat usage.

• Support strategic projects such as upsell (including during the stay), loyalty program, referral, product-led growth…

• Enable advanced personalization at scale across newsletters and automated flows, with automations to build and segmentation to implement.

• Support international expansion with CRM systems that scale across markets.

• Be recognized as the internal reference for CRM, lifecycle and customer best practices.

This position is based in Paris (20th district), with a hybrid work setup (up to 2 days remote per week).

• Take ownership of a strategic CRM role with direct impact on growth and profitability.

• Work on complex, stimulating challenges at the crossroads of product, data and marketing.

• Build scalable CRM systems in a fast-growing, international marketplace.

• Join a small, ambitious Growth team with strong autonomy, high standards and a test-and-learn culture.

• Contribute to top company priorities: building of international demand, optimisation of marketplace liquidity, establishment of Staycation as the leader of the hoteltainment revolution.

Must-haves

• Have 4+ years of experience in CRM or Lifecycle Marketing, with strong exposure to product and data.

• Have hands-on experience with CRM tools such as Customer.io (or similar).

• Are comfortable designing CRM architectures (segmentation, triggers, journeys - not just executing campaigns), and broadcast and newsletter systems.

• Have strong data literacy: defining events and attributes, reading dashboards, running A/B tests and interpreting results.

• Bring a business-first and performance-driven mindset, focused on GMV, conversion, repeat and LTV.

• Have experience working closely with Product and Data teams.

• Are structured, autonomous, and strong at prioritization.

• Enjoy collaborating, aligning and sometimes negotiating with multiple stakeholders.

Nice-to-haves

• Experience in a marketplace or inventory-constrained business (travel, services, experiences, platforms).

• Experience in a fast-growing startup or scale-up environment.

• Ability to use SQL to explore data directly.

• Curiosity about advanced personalization, lifecycle modeling or loyalty programs.

• Recruiter interview with Mathieu, our Talent Acquisition Manager (30-45 min)

• Manager interview with Lauriane, our Growth Lead (60 min)

• Technical interview with Lauriane (60 min), based on a take-home case study

• Final meetings with the Leadership team (60 min) and with close stakeholders (30 min)